Comfort, luxury, adventure and unparalleled customer service are the things that come to mind when we talk about vacations or hotels. A successful travel and hotel logo design must be able to depict all of those things in a single logo. Professional graphic designers use relevant color themes, symbols and images to create a logo that can be associated with all the comfort and luxury your business has to offer. 4 of the world’s leading hotels in chronological order have their logos as follows:
With the help of a professional graphic designer, you can experiment with multiple designs, each with a different approach. Your hotel may have a lot of things to offer so the process of creating an influential logo needs experience and research. It must not be a cluster of anything and everything that looks good. Complex logos tend to confuse the viewer so choosing a neat and clean logo that is able to express your values will be the most effective in attracting new customers. Classy and elegant fonts can be used that reflect on your quality and luxury.
Social Mediums have opened new opportunities for all business industries, the same is true for the travel and hotel businesses. The importance of social media is such that each business factor, including the Logo Design, should be created with its impact on social media in mind. There are many hotels and travel businesses offering online services, and they are not just using the social media for promotions and brand image, but for certain operations too. There are a lot of hotels and travels service providers offering bookings and selections via social mediums, mostly through Facebook.
The social media and its wide reach has also made it extremely important to create perfect logo, in the very first attempt, as even your mistake and inadequacy will be received widely.
Professional designers will use color psychology for your travel and hotel logo design. Every color has a different psychological effect on the viewer. Using colors that express trust, comfort and professionalism like blue and green will create a professional brand image, allowing the viewer to develop a subconscious trust with your brand. Old and famous hotels may still use colors like red or grey but that is because overtime, they have developed a brand of trust which creates a sense of loyalty among the customers. This makes their customers return to the same hotel out of brand loyalty. With a professional graphic designer, you too can have a logo that is able to inspire brand loyalty among customers for your brand.
Fonts for Travel and Hotel Logo Design
When it comes to deciding which font to use, the designer will figure out which font would be optimal for your travel and hotel logo design. Considering that the same logo would be printed on the crockery, cutlery, billboards and other branded products and amenities, the font should be such that is easy to read on various surfaces.
Having an influential and unique logo design will not only help attract new customers but will also be the face of your business.
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I am satisfied with the organized and clean layout of my webpage. All my queries were dealt with perfectly and communication was excellent.Edward Westerman
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