A Travel and Hotel Logo design depicting class, warmth, care, safety, security and happiness is what matters mostly, as the font, colour and style immediately appeal to the clientele. Moving out from their cosy homes, customers wishing to reside in a hotel look forward to luxury, comfort, ease of access and uninterrupted entertainment. A logo must have the ability to correspond the pleasure factor upon sight.
4 of the world’s leading hotels in chronological order have their logos as followed:
What stands out from these logos is their transparent font. Easy to read even when a different language is being used. The exhibition of colour and style lures the viewer’s mind to try.
Colours
Travel agencies usually use a lot of blue and green knowing that fact that the select few who are on their webpage (or going through their rate card) are hardworking and barely see a lot of those colours in their day to day surroundings. However some old companies still use black, grey or red as they have already reached the level of customer satisfaction where a traveller would always come to them out of respect and loyalty. Colours can always have that psychological advantage, in this particular industry it plays to the advantage of the travel house or hotel. Utilizing them in your Travel and Hotel Logo design is an art, that which only a professional designer with the correct tools can execute.
Fonts
A travel and hotel logo design would secure a professional touch if the font is smart, elegant and easily decipherable. If it looks good on a bill board or on the tail of an aeroplane, it doesn’t necessarily mean that it would look great on a coffee mug or a ticket. In order to gauge what your logo might look like on a smaller surface experiment with a magazine cover and a website page. If it’s coherent enough on them then it’s perfect for a ticket or a fanny pack.
Usually fonts are accepted by the masses within the first 3-4 seconds. If it’s easy to read it’s easy to comprehend.