A design illustrated to draw the attention of potential pharmaceutical companies, physicians and the masses by depicting trust, sincerity, outstanding customer service, dependability and most significant of all – HOPE !
"Wherever the art of medicine is loved, there is also a love of humanity". – Hippocrates
Your logo will most definitely tell your story – but for a medical and pharmaceutical logo design it has to be illuminating of trust, hope and dependability for the healthcare people need on a daily basis. The classification of your logo may also depend on your specialization. For example you may be a heart surgeon and the caption “The beats of a heart produce life” may be elegant and unique. In the same manner you could be a psychiatrist and use “The mind is what you want it to be “as a caption. The logo must be able to communicate each specialization with hints if not the full message.
If ever you find yourself in a predicament of a situation ask yourself and your colleagues as to what is the service they think that you and your office specializes in? – Really Helpful
Developing a Medical and Pharmaceutical logo design could purely be based on laboratories rather than specialization specific. In that case you need to display hints of whether it’s a testing laboratory or a chemical lab in the logo design itself – By doing you so you are able to market your product without typography and making it an initial success where viewers realize what you have to offer explicitly.
For decades now the rod of Asclepius is associated with the Greek God for healing and medicine. A number of emergency services across the globe use this image as their logo and thus the viewer’s instantly understand that it is concerning medical healing. However modern images are created to have their own identity to stand out for the same purpose of healing and distributing medical aid within clinics and for Emergency Services.
The font you chose must show how serious and dedicated you are typically in this industry. If you choose to have curves in your typography, the impression denotes a calm, friendly and relaxed tone. On the other hand straight lines convey professionalism and deep regard.
There are psychological advances that a human being has made analytically towards certain colours. For Example: Black- Depicts night and elegance White- Denotes purity and cleanliness Red- Alarming, dangerous, excitement – colour of fire and blood. Orange- Warmth, energy and freshness. Blue- Water, skies, ice and tranquillity. Green- Grass (healing), nature, money
Some famous logo designs for you to be inspired from as for sure their awareness is across the globe.